ee-you is a wine brand that blends artistry
with elegance, creating a visually immersive experience for wine lovers.
Visual Designer / Illustrator
Scope
ee-you is a wine branding project that explores the intersection of visual storytelling and product identity. The goal was to create a brand that embodies sophistication while maintaining a playful, artistic touch. Through thoughtful design, the project seeks to establish an emotional connection with consumers while standing out in a competitive market.
The brand leverages a balance between bold, expressive illustrations and refined typography to evoke a sense of modern luxury. A rich color palette enhances the brand’s vibrancy, while carefully curated packaging details ensure a tactile and immersive experience. By incorporating hand-drawn elements and contemporary type treatments, ee-you positions itself as both artistic and premium.
The final visual identity of ee-you reflects a fusion of elegance and creativity, appealing to both casual consumers and wine enthusiasts. The cohesive branding approach enhances product visibility, making it an eye-catching choice on the shelf. Through its distinct packaging and engaging storytelling, ee-you successfully conveys a fresh perspective on wine branding, blending art and commerce seamlessly.