ESW Beauty is a clean skincare brand that merges wellness, sustainability, and aesthetics to create a holistic beauty experience.
Brand Designer
Scope
The goal was to create a cohesive and engaging brand presence that resonates with eco-conscious consumers and reflects the company's commitment to ethical beauty.
The branding approach focused on minimalist packaging, soft natural color palettes, and modern typography to convey purity and sustainability.
Digital and print design elements were carefully curated to maintain a clean, fresh, and premium aesthetic, ensuring consistency across all platforms, including social media.
The final brand identity successfully positioned ESW Beauty as a leading sustainable beauty brand, appealing to environmentally aware consumers. The cohesive branding and