Wine & Lifestyle Branding
The Brief
The Santiago Project is a travel essay book that documents a personal journey. The challenge was to transform dense textual content into an immersive reading experience.
The goal was to establish a clear editorial system where typographic hierarchy and pacing guide the reader comfortably through the narrative, mirroring the physical journey of the author.
The Solution
Developed a layout system focused on typographic pacing and rhythm. By carefully balancing white space with text blocks, I created a visual flow that allows the reader to pause and reflect, much like the travel experience itself.
The design utilizes a strict grid system and sophisticated typographic treatments to ensure clarity. This approach turns a simple text-based essay into a visually structured and engaging editorial product for both print and digital formats.
The Deliverables
Book Layout & Composition, Cover Design, Typographic System, Typesetting, Print & Digital Formatting.
Role
Editorial Designer