Ellie Han
Brand identity & Package Designer
NYC & SEOUL 



Ellie crafts brand identities for culturedriven brands — between Seoul & New York.About
Selected work 2022 to 2026. Brand systems, packaging, and stories for brands building culture.
Some shipped, some in motion.

Glow
Brand & launch system for Glow, a Korean leadership platform where the aurora became the message.
Sizzle
Content & visual system for a cooking app.
Auto Mania
A reimagined exhibition identity for MoMA's AutoMania.
‘ee you;
Brand identity for a wine concept built around food pairing and daily moments.
Peaches. One Universe
Event and visual design support for a sports and fashion.
Spotify Playlist
A personal study on mood, imagery, and sound.
Dora Maar
Visual and social design for a luxury fashion marketplace.

Heyu
A personal creative platform exploring design, culture, and observation.
Curated For Me
Brand identity and digital design for a sustainable lifestyle brand.

IBB USA
Brand identity and logo design for a jewelry brand.

Santiago Project
Book cover and editorial design for a travel memoir.
The Diary of Piglet Ellie Storytelling, illustration, and editorial design for a self-published children’s book.
Hazy Summer Moods
Illustrated the album cover

ESW Beauty
Business card design for a cosmetics brand.