Based in New York.Email: heyu.projects@gmail.com
Ellie Han is a brand designer based between Seoul and New York. Heyu is her creative platform, where she works across identity, content, and visual systems.
About Heyu
Heyu is a creative platform and personal branding project by Ellie Han, built to explore how design and storytelling shape identity and culture. It brings together visual identity, editorial, and photography to create cohesive narratives across digital and physical spaces.
The name Heyu began with the casual sound of “hey, you,” a simple way of calling. Over time, it evolved into Ellie’s creative space where a place that invites dialogue, curiosity, and reflection through design. It represents an approachable, open identity: a brand voice that is warm, observant, and quietly confident.
Inside Sotheby’s New Era: From the Breuer to a Record Breaking Season
An observation on how institutions evolve, not
just through visuals, but through narrative & space.
→ Read on Substack
Branding Newsletter
This newsletter explores branding as a cultural practice, examining identity, language, and how brands are experienced in everyday life. These observations inform my work as a brand designer, shaping how I approach visual systems and brand consistency.
Design Experience
Glow
Brand Designer
May 2025 – Jun 2025Led the end to end brand identity for a leadership and wellness platform, shaping visual systems and launch materials across digital and physical touchpoints to support audience engagement and on site sign ups at a Seoul based expo.
Sizzle
Social Media Desiger
Feb 2025 – Present
Creating social first TikTok and Instagram video content for Sizzle, a fast growing Top 30 App Store app, while collaborating on content strategy, visual direction, and food driven digital storytelling to deliver visually cohesive brand assets.
Ever Model
Graphic Designer & Art Director
Mar 2023 – Jan 2025Led the design of digital and print materials for campaigns and social media, coordinated photo shoots with photographers, models, and production teams, and managed agency and advertiser relationships while providing on-set model direction and translation.
Album Cover Desig
BX Designer
Mar 2023Illustrated an album cover for Tiffany Teng, using color, composition, and typography to capture the themes and emotions of her music while blending artistic storytelling with commercial appeal to align with the artist’s vision and audience.
Peaches. One Universe
Event & Visual Design Assistant
Jun 2023Contributed to Peaches’ event experience by designing menus and printed materials, supporting live event operations, and providing interpretation for international collaborators, ensuring smooth communication and execution throughout the event.
Kollaborate
Brand Lead Designer(B2B)
Aug 2022 – Dec 2022Led the website launch for Curated For Me and designed business cards, social media graphics, posters, and other brand visual assets.
Give - A - Book
Co Founder & Designer
Aug - Dec 2022Co-founded a social impact initiative, designing the Instagram logo, typography, and editorial materials; developed instructional videos, led workshops, created social media content, and donated illustrated books to orphanages.
Coverfriends Illustration Artist
Oct 2020 - Mar 2021
Released a new cellphone case design each month while overseeing concept development, visual direction, production coordination, and brand consistency across collections.
Selected Experience
InBodyCampaign Model Dec 2024Featured in and supported the production of an instructional video for InBody’s body composition analyzer, demonstrating setup, step-by-step use, and result interpretation while helping create clear, engaging visuals that made the device’s features easy for users to understand.
Tory BurchRunway Production (Rehearsal)Oct 2024Observed the full runway production process at the New York Public Library, learning how model sequencing, spatial layout, lighting direction, camera placement, and music cues come together through large scale collaboration to deliver a highly polished show within a short runtime.
Open Gallery CuratorOct - Nov 2019Managed communication with 100 + clients via chat platforms, built and maintained
a database of 300+ artworks and contact details for 15 renowned artists, and curated optimal art selections tailored to clients’ spaces and preferences.
Samsung Life InsuranceResearch & StrategyJul - Aug 2019Conducted research on sharing economy platforms and presented strategic insights to global companies including Deloitte and DHL in Singapore.
Children’s Book Author & IllustratorJun 2016Wrote, illustrated, and published children’s book, from concept to production.
Licenses & Certifications
Art and Technology:
From AI to NFTs
Issued Oct 2022Completed a course at Sotheby’s Institute of Art exploring the intersection of art, technology, and emerging digital cultures from AI generated art to NFTs and new forms of authorship.
The Scholastic Art & Writing
Aug 2016Recieved Gold Key & Silver Key in Mixed Media.
Education
Rhode Island School of Design’22
Graphic Design Sep 2017 - Jun 2022Developed a strong foundation in graphic design, branding, and visual storytelling, with a focus on how design shapes experiences and communicates ideas.
Brown University
Cross-Registered
Sep 2021 - Jun 2022A meditation based course focused on mindfulness, self reflection, and observing thought patterns through contemplative practice.
Ewha Woman’s School
Exchange Student
Mar 2019 – Jun 2019Studied UI/UX, color theory, and liberal arts as an exchange student, building a multidisciplinary foundation in design thinking and visual communication.
Email heyu.projects@gmail.comCrafting visual identities and narratives that bring ideas to life.