Based in New York.Email: heyu.projects@gmail.com
Ellie Han is a brand designer based between Seoul and New York, specializing in building visual systems that help brands communicate with clarity and intention.
She has worked across brand identity, campaigns, editorial, and social content, collaborating with cross-functional teams to turn strategic ideas into practical, scalable design solutions. Her process is grounded in asking why, using insight and context to guide visual decisions rather than decoration alone.
Ellie is drawn to brands that value storytelling, consistency, and thoughtful execution across both digital and physical spaces.
Inside Sotheby’s New Era: From the Breuer to a Record Breaking Season
An observation on how institutions evolve, not
just through visuals, but through narrative & space.
→ Read on Substack
Branding Newsletter
Outside of my design work, I write a branding newsletter exploring culture, identity, and language in everyday life.
Design Experience
Glow
Brand Designer
May - Jun 2025
Led the end to end brand identity for a leadership and wellness platform, shaping visual systems and launch materials across digital and physical touchpoints to support audience engagement and on site sign ups at a Seoul base expo.
Sizzle
Social Media Designer
Feb 2025 - Present
Contributed to Sizzle’s social presence by designing short-form video content and visual assets that frame food, recipes, and everyday cooking as approachable digital experiences.
Ever Model
Graphic Designer & Art Director
Mar 2023 – Jan 2025
Led the design of digital and print materials for campaigns and social media, coordinated photo shoots with photographers, models, and production teams, and managed agency and advertiser relationships while providing on-set model direction and translation.
Album Cover Design
BX Designer
Mar 2023
Illustrated an album cover for Tiffany Teng, using color, composition, and typography to capture the themes and emotions of her music while blending artistic storytelling with commercial appeal to align with the artist’s vision and audience.
Peaches One Universe.
Event & Visual Design Assistant
Jun 2023
Contributed to Peaches’ event experience by designing menus and printed materials, supporting live event operations, and providing interpretation for international collaborators, ensuring smooth communication and execution throughout the event.
KollaborateBrand Lead Designer(B2B)
Aug 2022 – Dec 2022
Led the website launch for Curated For Me and designed business cards, social media graphics, posters, and other brand visual assets.
Give - A - Book
Co Founder & DesignerAug - Dec 2022
Co-founded a social impact initiative, designing the Instagram logo, typography, and editorial materials; developed instructional videos, led workshops, created social media content, and donated illustrated books to orphanages.
CoverFriends
Illustration Artist
Oct 2020 - Mar 2021
Released a new cellphone case design each month while overseeing concept development, visual direction, production coordination, and brand consistency across collections.
Selected Experience
InBody
Campaign Model
Dec 2024Featured in and supported the production of an instructional video for InBody’s body composition analyzer, demonstrating setup, step-by-step use, and result interpretation while helping create clear, engaging visuals that made the device’s features easy for users to understand.
Tory Burch
Runway Production (Rehearsal)
Oct 2024Observed the full runway production process at the New York Public Library, learning how model sequencing, spatial layout, lighting direction, camera placement, and music cues come together through large scale collaboration to deliver a highly polished show within a short runtime.
Open Gallery
Curator
Oct - Nov 2019Managed communication with 100 + clients via chat platforms, built and maintained a database of 300+ artworks and contact details for 15 renowned artists, and curated optimal art selections tailored to clients’ spaces and preferences.
Samsung Life Insurance
Research & Strategy
Jul - Aug 2019Conducted research on sharing economy platforms and presented strategic insights to global companies including Deloitte and DHL in Singapore.
Children’s Book
Author & Illustrator
Jun 2016 Wrote, illustrated, and published children’s book, from concept to production.
Licenses & Certifications
Art and Technology:
From AI to NFTs
Issued Oct 2022Completed a course at Sotheby’s Institude of Art exploring the intersection of art, technology, and emerging digital cultures from AI generated art to NFTs and new forms of authorship.
The Scholastic Art & Writing
Aug 2016Completed Recieved Gold Key & Silver Key in Mixed Media.
Education
Rhode Island School of Design’22
Graphic Design
Sep 2017 - Jun 2022Developed a strong foundation in graphic design, branding, and visual storytelling, with a focus on how design shapes experiences and communicates ideas.
Brown University
Cross-Registered
Sep 2021 - Jun 2022A meditation based course focused on mindfulness, self reflection, and observing thought patterns through contemplative practice.
Ewha Woman’s University
Exchange Student
Mar 2019 – Jun 2019
Studied UI/UX, color theory, and liberal arts as an exchange student, building a multidisciplinary foundation in design thinking and visual communication.
Email heyu.projects@gmail.comCrafting visual identities and narratives that bring ideas to life.