Branding Newsletter
A curated selection of writing that reflects on branding, visual systems, and cultural context.
These pieces inform my work as a brand designer.
These pieces inform my work as a brand designer.
Sotheby’s Breuer Building
Sotheby’s relocated its headquarters not for convenience, but for positioning. The move from York Avenue to Madison Avenue places the brand within New York’s cultural flow and reflects a shift from a destination auction house to an active cultural platform.
Chanel 2026 Métiers d’Art Show | FW Collection
By staging its runway in the New York subway, Chanel chose to place luxury within the rhythm of everyday city life rather than confining it to a rarefied setting. The gesture reframes luxury not as something to be observed from a distance, but as a culture that moves alongside daily life.
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The Ones Who Read Trends Always Win
Trends reveal what an era fears, desires, and chooses to keep. Reading them requires cultural interpretation, consumer insight, and a trained eye for lasting value.
When Emotion Meets Structure
Emotion is what draws people in. Structure is what allows connection to last. The strongest brands are built where both exist in balance.
Deconstructing Elegance, Wearing Attitude
Chanel’s latest collection reframed heritage not as something to preserve, but as an attitude to be lived.
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