Automania is a rebranding project that transforms the MoMA Museum's identity through bold color and pattern design, enhancing the visitor experience.
Visual Designer / Illustrator
Scope
Automania is a rebranding project for MoMA’s Automania exhibition, aimed at increasing visitor engagement post-COVID.
With museum attendance declining, the challenge was to create a bold, dynamic identity that captures movement, innovation, and the cultural impact of automobiles while re-attracting audiences and reinforcing MoMA’s brand.
The rebranding introduces bold typography, dynamic patterns, and a vibrant color palette to evoke speed and innovation.
Engaging digital and print materials, including interactive exhibits and social media campaigns, were designed to attract a wider audience and enhance visitor experience.
The revitalized identity successfully increased interest in Automania, drawing both design enthusiasts and a broader audience.
The cohesive visual system, combined with digital engagement strategies, helped boost museum attendance while reinforcing MoMA’s reputation for innovative exhibition design.