Ellie Han
About

Automania is a rebranding project that transforms the MoMA Museum's identity through bold color and pattern enhancing the visitor experience.


Scope
• Conceptual Branding
• Visual System
• Exhibition GraphicsRole
• Branding











Ask
Reframing the Automania exhibition to engage a broader audience and challenge the perception of car culture as male-dominated.Solution
A visual system inspired by motion and form, using bold patterns and color to express speed, innovation, and inclusivity.
Outcome
A reimagined exhibition concept positioned as a contemporary cultural narrative.