^{The Brief}

Automania is a rebranding project for the MoMA Museum designed to transform the visitor experience. The challenge was to reframe the exhibition to engage a broader audience, challenging the traditional perception of car culture as inclusive only to a male-dominated demographic.

^{The Solution}
I developed a visual system inspired by motion and form, shifting away from static imagery. By utilizing bold patterns and vibrant colors, the design expresses speed and innovation while signaling inclusivity and modernity.

This approach reimagined the exhibition not just as a display of cars, but as a contemporary cultural narrative. The dynamic identity system enhances the visitor experience, making the museum environment feel more accessible and energetic for diverse audiences.

^{The Deliverables}
Conceptual Branding, Visual Identity System, Exhibition Graphics, Environmental Design, Promotional Assets.