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Automania is a re - branding project that transforms the MoMA Museum's identity through bold color and pattern enhancing the visitor experience.



Role
Visual Designer / Illustrator



Scope

  • Branding
  • Visual Identity
  • Package Design
  • Digital & Print Design
  • Social Media Branding












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    Post-COVID, MoMA faced declining visitor numbers. 

    The challenge was to rebrand the Automania exhibition to attract
    a wider audience     and break the stereotype of cars as a 
    male-dominated interest.     Solution 


    Inspired by car wheels, bold patterns and vibrant colors were used to evoke speed and innovation. 

    The new identity redefined automotive culture as inclusive, with interactive exhibits and digital campaigns enhancing engagement.     Outcome


    The rebrand drew a broader audience, boosting museum attendance and reinforcing MoMA’s reputation for innovative and inclusive exhibition design.