Automania is a rebranding project that transforms the MoMA Museum's identity through bold color and pattern design, enhancing the visitor experience.
Role 

Visual Designer / Illustrator



Scope

  • Branding
  • Visual Identity
  • Package Design
  • Digital & Print Design
  • Social Media Branding















  • Ask 

    Automania is a rebranding project for MoMA’s Automania exhibition, aimed at increasing visitor engagement post-COVID. 

    With museum attendance declining, the challenge was to create a bold, dynamic identity that captures movement, innovation, and the cultural impact of automobiles while re-attracting audiences and reinforcing MoMA’s brand.


    Solution

    The rebranding introduces bold typography, dynamic patterns, and a vibrant color palette to evoke speed and innovation. 

    Engaging digital and print materials, including interactive exhibits and social media campaigns, were designed to attract a wider audience and enhance visitor experience.
    Outcome

    The revitalized identity successfully increased interest in Automania, drawing both design enthusiasts and a broader audience. 

    The cohesive visual system, combined with digital engagement strategies, helped boost museum attendance while reinforcing MoMA’s reputation for innovative exhibition design.