that creates a comfortable space
for everyone.
Lead Designer
Scope
Curated for Me is a platform that provides personalized curation based on users' preferences.
The core objective of the brand is to make the exploration process enjoyable while helping users discover products that suit them best. The visual identity is welcoming and trustworthy, ensuring a seamless experience both online and offline.
The brand tone is warm and engaging, yet maintains a sense of reliability without being overly casual.
The use of color, typography, and visual elements fosters an emotional connection with users while maintaining a trendy aesthetic.
The brand’s visual strategy is built on a clean and refined design approach. To capture users' interest, patterns, icons, and hand-drawn elements are thoughtfully incorporated.
A highly legible typeface and a soft color palette create visual harmony. As a result, Curated for Me establishes a design language that is both intuitive and engaging while preserving a professional touch.