^{The Brief}

Curated For Me is a lifestyle platform designed to foster a sense of well-being. In a digital landscape often filled with noise and exclusivity, the challenge was to build a brand that feels genuinely calm and welcoming to everyone.

The goal was to translate the abstract feeling of "inclusivity" into a tangible visual identity, ensuring every design element from typography to color, invites the user to pause and breathe.

^{The Solution}
I led the creative direction with a focus on "thoughtful simplicity." I developed a visual system that creates a quiet, breathable space for content to shine. By prioritizing accessible layouts and a soothing color palette, the design reduces cognitive load and evokes a sense of comfort.

This philosophy was applied consistently across digital and print mediums. The result is a coherent brand experience that not only looks good but feels good, effectively fostering a loyal community centered around mindfulness.

^{The Deliverables}
Brand Strategy, Creative Direction, Visual Identity System, Digital & Print Assets, Social Media Design.