^{The Brief}

ee you;' is a wine brand that explores how wine fits into everyday moments, where food, ritual, and conversation naturally intersect.

The challenge was to move away from the traditional, rigid image of wine and create an approachable identity that feels like a natural part of a daily lifestyle. The goal was to visualize the warmth of shared meals and casual gatherings.

^{The Solution}
I developed a warm, organic visual system driven by hand-drawn illustrations and soft typography. The design strategy focused on capturing "imperfect but honest moments," using a visual language that feels human and intimate.

This illustrative approach was applied across packaging and social media to evoke a sense of comfort. By visualizing the ritual of dining and drinking, the brand connects emotionally with consumers who value authenticity over luxury.

^{The Deliverables}
Brand Identity, Label Design, Custom Illustrations, Social Media Content, Lifestyle Photography Direction.