Illustration Artist
Post-COVID, MoMA faced declining visitor numbers.
The challenge was to rebrand the Automania exhibition to attract
a wider audience and break the stereotype of cars as a
male-dominated interest.
Inspired by car wheels, bold patterns and vibrant colors were used to evoke speed and innovation.
The new identity redefined automotive culture as inclusive, with interactive exhibits and digital campaigns enhancing engagement.
The rebrand drew a broader audience, boosting museum attendance and reinforcing MoMA’s reputation for innovative and inclusive exhibition design.