<- Back
Pojects






IBB USA to create a playful and expressive phone case collection.

Scope
  • Package Design
  • Digital & Print Design
  • Social Media Branding
  • Role
    Illustration Artist













    Ask


    Post-COVID, MoMA faced declining visitor numbers.

    The challenge was to rebrand the Automania exhibition to attract
    a wider audience
    and break the stereotype of cars as a
    male-dominated interest.
    Solution


    Inspired by car wheels, bold patterns and vibrant colors were used to evoke speed and innovation.

    The new identity redefined automotive culture as inclusive, with interactive exhibits and digital campaigns enhancing engagement.
    Outcome


    The rebrand drew a broader audience, boosting museum attendance and reinforcing MoMA’s reputation for innovative and inclusive exhibition design.