Ellie Han
Brand identity & Package Designer
NYC & SEOUL 




Ellie crafts brand identities for culturedriven brands — between Seoul & New York.
About
New York Is Yellow


To me, New York is yellow.

Not because I went looking for it,
but because it’s everywhere.

From taxis and street signs
to fleeting reflections at intersections,
yellow keeps interrupting the city.

It feels less like a color
and more like a signal
fast, loud, impossible to ignore.