Lifestyle Brand x Paris Olympics
The Brief
Peaches designed the official uniforms for the Korean national table tennis team at the 2024 Paris Olympics.
The project required not only high-quality visual assets for the launch event but also seamless coordination with international partners. The goal was to ensure the brand's unique identity was effectively communicated to a global audience.
The Contribution
As a design assistant, I supported the successful execution of the launch event through both visual design and on-site operations.
I designed key printed materials, including event menus, ensuring they aligned with the brand's edgy aesthetic. Beyond design, I acted as an on-site liaison, facilitating communication between the Korean team and international collaborators. This dual role contributed to a cohesive brand experience for all global guests.
The Deliverables
Event Menu Design (Print), Promotional Collateral, Event Logistics Support, On-site International Liaison.
Role
Graphic Design Assistant
Athletes wearing Peaches uniforms during the match.