^{The Brief}

Sizzle is a smart cooking platform designed to offer a sustainable alternative to food delivery. The goal is to help people cook more at home by reducing food waste and lowering costs.

The challenge was to translate the practical benefits of "home cooking" into a compelling visual narrative that competes with the instant gratification of delivery apps.

^{The Solution}
I developed a vibrant visual system that bridges the gap between online food inspiration and actual meals. The design strategy focused on making cooking feel accessible, fun, and "smarter" than ordering out.

This visual language was applied extensively across social media channels to drive user engagement. To validate the content strategy, I analyzed user interactions and iterated on the designs. My focus was to turn passive scrollers into active cooks by creating actionable and visually appetizing social assets.

^{The Deliverables}
Social Media Strategy, Instagram & TikTok Content, Short-form Video Templates.