^{The Brief}

Heyu is a personal creative platform dedicated to exploring the intersection of branding, writing, and photography.

Unlike client work constrained by specific requirements, this project serves as an ongoing design practice. The goal is to observe cultural nuances and translate abstract personal narratives into a tangible, coherent visual language.

^{The Solution}
I treat this platform as a living laboratory for branding experimentation. By integrating visual systems with editorial storytelling, I explore how identity can be shaped and evolved across various mediums.

The design approach focuses on "visualizing the intangible"—turning thoughts and observations into graphic forms. This project demonstrates my ability to build a comprehensive brand universe from scratch, managing everything from art direction to content creation.

^{The Deliverables}
Conceptual Branding, Visual Identity System, Editorial Design, Photography Direction, Exhibition Graphics.